Coaching for Artists with Laura Williams

 
 
 

Mission Statement: Coaching for Artists empowers artists to develop their skills, cultivate their creativity, and successfully navigate the professional arts landscape. Our goal is to provide tailored coaching services that enhance artistic practice while contributing to the mission of AVA.

 
 

About Laura Williams:

A Chattanooga native, Laura Cleary Williams earned a BFA from Tufts University and the School of the Museum of Fine Arts in 2009, followed by a Master’s in Printmaking from SCAD-Atlanta in 2012. She worked on an ambitious print collection with Kiki Smith and Valerie Hammond, later co-founding Straw Hat Press.

Now focused on drawing, Williams has exhibited widely, including solo shows at the Good Art Co. in South Carolina and Carrie Able Gallery in Brooklyn, with upcoming residencies in France and Tennessee.

 

Industry Overview

The artist coaching industry is growing, driven by a rising demand for personalized guidance in the competitive art market. Artists increasingly seek professional development to enhance their artistic skills and business acumen.

Target Market

  1. Emerging Artists: Recent graduates or self-taught artists seeking to refine their craft and establish a career.

  2. Established Artists: Individuals looking for new perspectives, strategies for career advancement, or assistance with specific challenges.

  3. Art Students: Young artists in educational programs seeking mentorship and real-world advice.

Services Offered

  1. One-on-One in Personal Coaching: Personalized sessions focused on skill development, portfolio reviews, and career planning.

  2. Group Workshops: Thematic workshops addressing common challenges (e.g., marketing, arts writing, and social media).

Marketing Strategy & Branding

Website: A professional website featuring service details, testimonials, and a blog with relevant content.

Social Media: Active presence on platforms like Instagram, Facebook, and LinkedIn to engage with artists and showcase success stories.

Partnerships: Collaborate with local art schools and galleries for cross-promotion.

Workshops and Events: Free introductory workshops to attract potential clients and build community.

 

Pricing information:

  • One-on-One Sessions: $100 per hour ($150 for Non-Members)

  • One-on-One 6 hour session package: $90 per hour

  • One-on-One 12 hour session package: $80 per hour

  • For more information about payment packages and plans, contact AVA.